The name: "Geek", in the International Phonetic Alphabet (IPA), is pronounced [ˈgiːk] and refers to fans of pop culture, technology, electronics, video games, board games, comics, BD and manga, books, movies, anime, series, and much more.

GIK MULTIMÉDIA focuses on creating high-quality digital content, such as video, photography, audio, illustration, and 3D, in various categories.

giːk is a project by GIK MULTIMÉDIA, exploring geek culture, technology, and beyond, with its core presence at gik.pt.